Waitrose to stock new House of Cuckoo cupcake boxes

 

House of Cuckoo have launched their ‘cupcakes with a modern twist’ in 19 Waitrose stores this month, with the help of design agency Alexir. The new packaging offers four Cuckoo Cupcakes in an eye-catching and highly functional shelf-ready box.

The company said the carton perfectly complements the quirky nature of the cupcakes, noting that the fittings have been designed from carton board specifically to secure the contents during transportation and storage. The box uses vivid colours and features a stylish round window to offer a view of the cupcakes.

NamNews - Thursday 28th November 2013