The
struggling Morrisons chain is reportedly aiming change the way it deals with
suppliers by employing an ‘M Partner’ for each product category. According to
The Grocer, the M Partners will in effect become category champions, with whom
Morrisons will draw up longer-term supply agreements of around three years.
The report said that Morrisons is currently working with branded suppliers to draw up business plans aimed at driving category growth through joint category and sales activities.
The Grocer said that the move is being led by recently appointed Group Trading Director Casper Meijer. He is quoted as saying: “M Partners is a preferred, strategic relationship within each category with a core supplier that is geared to longer-term planning and developing that category. Alongside this, we also still continue to have great relationships with all our suppliers.”
One supplier, who has been chosen as an M Partner, suggested Morrisons was looking to reduce the number of suppliers it deals with. “Having one supplier as a point-person for providing category insight is a good idea,” he said.
The report said that Morrisons is currently working with branded suppliers to draw up business plans aimed at driving category growth through joint category and sales activities.
The Grocer said that the move is being led by recently appointed Group Trading Director Casper Meijer. He is quoted as saying: “M Partners is a preferred, strategic relationship within each category with a core supplier that is geared to longer-term planning and developing that category. Alongside this, we also still continue to have great relationships with all our suppliers.”
One supplier, who has been chosen as an M Partner, suggested Morrisons was looking to reduce the number of suppliers it deals with. “Having one supplier as a point-person for providing category insight is a good idea,” he said.
NamNews - Monday 11th November 2013
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