Following similar moves by its rivals over
the last couple of years, Sainsbury’s will relaunch its ‘Basics’ value own label
range this week. The 600-strong range is being given an updated look with the
white and orange colour scheme enhanced with more colourful product imagery and
GDA information. New products lines are also being added.
Sainsbury’s strong own label offering has been one of the key factors in it outperforming its rivals over the last few years. It recently completed the relaunches of its premium ‘Taste the Difference’ and core ‘By Sainsbury’s’ ranges.
Sainsbury’s strong own label offering has been one of the key factors in it outperforming its rivals over the last few years. It recently completed the relaunches of its premium ‘Taste the Difference’ and core ‘By Sainsbury’s’ ranges.
NamNews - Monday 18th November 2013
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