Warburtons has announced that its first-ever
Christmas-themed packaging is making its debut on shelves this year, offering
retailers an opportunity to strengthen sales in the festive season. With three
eye-catching designs, Warburtons Christmas wax packaging will be available
across the 800g Toastie, Medium and Thickest bread products.
Warburtons noted: “Throughout 2013, we have driven the bakery category with NPD and product innovation, and our new Christmas wrapping is the latest example of this. The attention grabbing packaging will draw in festive shoppers providing retailers with an opportunity to strengthen sales in the important Christmas season.”
The festive packaging is available in-store for the next six weeks.
NamNews - Wednesday 27th November 2013
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