Kingsmill unveils festive Christmas tree shaped crumpets

Kingsmill is launching new Christmas tree shaped crumpets to help retailers add value to the category over the festive period by encouraging impulse purchasing and attracting new shoppers.

Ky Le Vuong, group brand manager at Allied Bakeries, explains: “Crumpets help retailers to drive value and volume growth in the bakery category during the winter months. They’re a warming evening treat for mums looking for some well-earned ‘me time’ after the kids have gone to bed, and an increasingly popular after school snack for children because they’re more substantial than crisps and chocolate.


“We know that consumers are looking for novel and fresh ideas to inspire them at breakfast and snacking time, while retailers are looking for products that support in store events and help them to drive incremental sales by capitalising on seasonal occasions. Our festive shaped crumpets play to both of these needs and will help retailers grow sales in the bakery category in the run up to Christmas.”


The success of novelty ranges in this category was seen last year when Asda launched its limited edition Christmas tree crumpets. The range attracted 229,000 new crumpet shoppers in Asda, compared with the previous year.
Kingsmill Christmas tree shaped crumpets launched in November as a 6-pack format, with a RRP of £1.


Source: Allied Bakeries

Mr Kipling launches new festive lines

     

Premier Foods is looking to grab a larger slice of the festive cake market this Christmas with the launch of two new Ambient Packaged Cake lines – Mr. Kipling Gingerbread Whirls and Cadbury Snow Cake Bars.


It is also rolling out a packaging refresh across its Mr. Kipling seasonal lines and the introduction of New Mr. Kipling Gingerbread Whirls (MRRP £1).


The Gingerbread flavoured whirl, filled with soft buttercream, joins the line-up following consumer insight that suggests that there is a role for Christmas Cakes that are more ‘everyday’.


By offering standard products with a seasonal twist, retailers can build anticipation and prolong the Christmas excitement.


On the back of its 2.2% value growth during Christmas 2013, Cadbury Cakes is introducing New Cadbury Snow Cake Bars (MRRP £1) to its seasonal line-up this year – a chocolate sponge, topped with a white chocolate ‘snow’ cream and covered in milk chocolate.


Lisa-Jo Harvey, senior brand manager, Mr. Kipling, said:

 “The Christmas Ambient Packaged Cakes category shows year on year growth and is a huge sales opportunity that all retailers can capitalise on.

“With 30% of all cake sales happening in the 13 weeks to Christmas, stocking up early on key seasonal lines will ensure that you are prepared for an exceedingly good Christmas.”


Source: www.fdin.org.uk, 31st October 2014

Cuisine de France to roll out 120 refreshed in-store bakeries

Cuisine de France, part of food business Aryzta, has said it aims to roll out 120 new-look in-store bakeries over the next year. 

It will target independent retail convenience stores, which it claims account for 72.1% of stores and almost £6 in every £10 spent in convenience (58.9%).


The redevelopment of its in-store bakery package offers customers products, display, staff training and sales support.


As part of the initiative, the company will launch new product ranges, packaging and display units with an “artisan bakery theme”. Stores that have already implemented the fresh look have seen an increase in sales of up to £800 per week.

Mariam French, head of marketing UK for Aryzta Food Solutions, said: “This is much more than a brand relaunch, it’s a completely fresh approach to in-store baking, enabling our customers to redefine the category and to use Cuisine de France as a flagship brand to enhance the shopping experience.


“Significant improvements have been made to all the recipes in Cuisine de France’s new ‘hero range’ across both core bakery products and an array of new speciality breads.”

The hero range includes French bread, Viennoiserie, sweet treats, rolls and speciality breads. The French bread has been redeveloped to include 100% French wheat, and 25% liquid sponge to improve flavour and texture, said the company.


Aoife Kenny, head of retail sales, said: “Convenience store shoppers are focusing more on freshness. That’s why we’re highlighting the benefits of baking little and often, rather than the traditional ‘one bake a day’. This ensures that ‘freshly-baked’ products are readily available, which increases shopper satisfaction,”


Research by Aryzta found that shoppers at ISB convenience stores spend 1.8 minutes longer in the shop than regular convenience store shoppers, and spend around £3.50 more.


The brand said the convenience sector was continuing to grow at 5% year on year.

 
 
Source: www.bakeryinfo.co.uk , 26th September 2014

Burton's launches "Single Serve" biscuit packs

Burton’s Biscuits has launched a new range of ‘single serve’ packs for adults, which will be supported by its first-ever mobile app.

The company is rolling out three such packs - 30g Maryland Gooeys twin snack pack; 40g bag of bite size Maryland Choc Chip Cookies; and a 40g pack of Cadbury Fingers (Minis). The first time are available as 39p price-marked-packs, and all three are available in plain packs (RRP £0.45).

Burton’s is also introducing a free ‘Snacks to Go’ app, aimed at independent and convenience retailers, which includes features such as the full product catalogue, retailer testimonials, category management advice, and the option to purchase in-store POS. Retailers will also be able to take advantage of exclusive offers and competitions.

NamNews - Wednesday 24th September 2014

Mini Babybels unveils new single format

    



Bel UK is tapping into the fast-growing food-to-go market this autumn with the launch of Mini Babybel Single – an individually wrapped and barcoded portion of the cheese snack in shelf-ready packaging, aiming to boost sandwich fixture sales for retailers.


With more than 50 per cent of Mini Babybel consumption already coming from lunch out of the home , the launch of the Single sku is hoping to maximise even further the growing number of ‘on-the-go’ occasions where shoppers can purchase the brand.


Cheese is included in 27 per cent of adult packed lunches and 36 per cent of children’s lunchboxes , so there is a significant opportunity to boost the presence of cheese in the lunch occasion, which Mini Babybel Single is set to do.


Mini Babybel Single is available in a strongly branded, 20g shelf-ready case containing 30 portions of cheese, with an RSP of 40p per portion.
The handy cases have been designed to slot into a retailer’s sandwich and chilled snacks fixture, in a bid to drive impulse sales.


The product is rolling out across the UK’s convenience estate from 8th September, including independents, symbol groups and multiple convenience stores.


It will gradually replace the brand’s existing convenience-focused sku, Mini Babybel 2Go, which contains two portions of the cheese snack per pack.
The switch to a single serve portion has been based on consumer insight that shoppers prefer the convenience and portion control of a single snack at lunchtime, as opposed to a duo pack.
Steve Gregory, Bel UK Marketing Director, said:

“It’s hard to ignore the growth of the convenience market and convenience retailers have been crying out for a single serve Mini Babybel – rightly so, as it’s their No. 1 cheese snack brand and also the only brand to target effectively both adults and kids.

“It was a natural move for us to launch Mini Babybel Single, allowing us to drive lunchtime sales and impulse purchase at sandwich fixtures.
“Shoppers are browsing the sandwich fixture for something a little bit different and Mini Babybel Singles offer a healthier, handy option for grabbing lunch on the go, plus a little bit of fun.”
Mini Babybel is the UK’s No.1 cheese snack, with 23.9 per cent value share and growing by 2.6 per cent .




Source: Food & Drink Innovation Network, September 20th, 2014

Florette Ties Up With Symingtons To Introduce Croutons

Florette has introduced a range of Croutons to its product portfolio, after teaming up with Symingtons.

The firms have launched two new 75g bags (RSP £1.20), which feature two different flavoured croutons in a pack - Red Pepper & Sweet Basil, and Italian Cheese & Sundried Tomato. The bags are currently available at select Asda outlets.

Florette noted that this is the first time that a duo-flavoured crouton offer has been available for retail, adding that the move is expected to boost the category.

NamNews - Tuesday 12th August 2014

Irn-Bru and keystore collaboration

IRN-BRU and Keystore have teamed up to celebrate the Commonwealth Games by running a competition to win an IRN-BRU Kilt. It's a great example of suppliers and retailers working together to engage shoppers through social media. To view the campaign see https://www.youtube.com/watch?v=gAtQwq5pCFk Our research shows that over 1-in-2 UK adults use Facebook or Twitter to follow a retailer and / or manufacturer and with 3 out of 4 UK adults planning to watch the Commonwealth Games, this is a great opportunity to capitalise on.

New product: Nature Valley introduces Crunchy Bites

With sales currently growing ahead of the overall Healthier Biscuits category, Nature Valley is looking to spearhead further growth by extending its cereal bars range into a new grazing occasion.

New Nature Valley Crunchy Bites are bite-sized pieces of its best-selling bars in a re-sealable grazing bag for snacking at the desk or at home.

Nature Valley Crunchy Bites are available from July in two flavours – Oats & Honey and Oats & Chocolate (RRP: £1.99).

The launch is in direct response to insight that revealed consumers enjoy cereal bars as a snack, but sometimes they don’t want to eat a whole bar.

By introducing bite sized pieces of cereal bars in a grazing bag format, Nature Valley offers consumers the flexibility to enjoy exactly as much as they want, when they want, throughout the day.

Paul White, Marketing Manager, Nature Valley, said:

“We’ve listened to our consumers and we understand they are snacking more frequently and looking for more flexible options.

“Our new Nature Valley Crunchy Bites directly meet consumers’ needs for a grazing format that they can dip into any time they are feeling peckish.

“The Nature Valley brand is currently growing faster than the overall Healthier Biscuits category and we are confident this launch has great sales potential, so we encourage retailers to stock up and really get behind it.”

Source: food & drink innovation network, 4th July 2014

Private Label is the future in Europe

European Private Label brand sales exceeded branded products sales in Europe in 2013. In Spain alone, private label products were the most sold of all products in the last year.

Revenues in value of Private Label products in the five major European markets (UK, Germany, France, Italy and Spain) surpassed that achieved by national brands in 2013, according to the latest data publicized by Nielsen and gathered by Trace One in the recent PLMA trade show in Amsterdam in May.

Director of International Sales at Nielsen, Paolo Politi, announced at the show that the total value of sales of private label in the five countries grew by 3% in 2013, compared to 1% growth registered by the manufacturer brands. This increase in sales is reflected on the shelves of stores, where there was a 4% increase in the number of private label products.

Overall, the market share of the Private Label stood at 36% of value sales in all five countries. The market share of Private Label increased in all countries except France, where national brands have launched an aggressive promotional activity in an attempt to halt the advance of Private Label.

Private Label brands accounted for the majority of all products sold in two countries: Switzerland (53%) and Spain (51%), and levels of PL market share exceeded 40% in 4 other countries: UK (45%), Germany (42%), Belgium (41%) and Portugal (44%).

Nielsen executives noted that if you look at the new Private Label products launched, many of the retailers are focusing on six segments: Green/ethical, healthy, 'geo' (local, regional, ethnic, exotic), children / babies, takeaways and Premium.

Source: Roisin O’Sullivan, Bord Bia Madrid, 04/07/2014

New products help drive sales growth at Warburtons

A rise in new product sales including sandwich thins and wraps has boosted revenue and operating profit at Warburtons. The bakery group also hailed its investment in its 12 sites as another key reason for the improving performance.

Warburtons posted turnover of £562.1m for the year to 28 September 2013, a 7.3% rise compared with the prior period. Increased sales of items outside of its traditional bread range, such as wraps, sandwich thins and gluten-free products, have "progressed well" during the year, the company said.

Meanwhile, operating profit rose from £19.4m in 2012 to £33.9m. However, pre-tax profit fell on a comparable basis from £75.7m in the previous period to £36.3m. This was as a result of a £55m dividend in 2012 which was received from a subsidiary and subsequently paid to the group's holding company.

Costs for raw materials rose 8.5% during the period, the group added, and staff numbers remained steady at about 4,500 employees.

In the directors' report accompanying the financial accounts filed at Companies House, Chairman Jonathan Warburton said: "The Warburtons business has continue to focus on the quality of product and service in order to maintain differentiation in what continues to be a very competitive market."

He added the company's main aim is to grow its share of the bakery market in the UK and this can only be achieved by investing in new products.

"Investment is focused on enhancing our capability to meet changing consumer trends. This focus on meeting customer needs continues in order to ensure we are well placed to progress in the future", Warburton said.

Recent market data indicates the Warburtons sliced bread sales continue to struggle amid falling industry volumes, while growth in adjacent categories is strong. Warburtons bread sales slipped 0.6% to £603.6m year-on-y ear, while its sales of baked goods have jumped 29.6% to £200.9m [IRI 52 w/e 1 March 2014].

NamNews - Thursday 3rd July 2014

Genius Gluten free within mainstream bread and in new "shelfieselfie" promotion at Asda

 

Genius Gluten Free has launched a new social media campaign with the Asda chain, called #ShelfieSelfie, which will focus on Facebook and Instagram. The campaign aims to support a trial, where two Genius loaves will be placed amongst mainstream bread products, becoming the first free-from breads to do so.

Created by digital agency Maynard Malone, the campaign will encourage consumers to take ‘selfies’ with the Genius bread products being listed at Asda. Prizes will be given to the most creative images, with the overall winner receiving a weekend at Center Parcs and a basket of Genius Gluten Free products. A digital display of the products will also be held on Asda.com.

The product trial will see Asda place Genius Gluten Free 350g white and brown bread in the bread aisle, and aims to demonstrate that these products need not be segregated from other products.

Mairi Laidlow, marketing manager at Genius said: “The gluten-free market is a high growth category, with more consumers thinking about turning to a gluten free diet as a lifestyle choice and Genius Gluten Free is one of the category leaders for gluten free bread. It is important to make consumers aware of the benefits of gluten-free products and make them as accessible as possible.”

Source: NamNews - Friday 27th June 2014

New Products: 9bar new Black Pepper Savoury snack bar

 

 

Packed and cracked! Vegan friendly 9bar Savoury Cracked Black Pepper is one of our exciting new range of unique Savoury snack bars, the first of their kind in the UK. Packed with delicious sunflower, pumpkin, sesame and hemp seeds with a generous sprinkling of natural black pepper, Cracked Black Pepper 9bar will add a little spice to your life, and, with less than 2g of sugar and saturated fat per bar, it’s good for you too.




Source: www.trndmonitor.com, 26th June 2014

Edinburgh firm selling brioche to the French

 

Genius founder Lucinda Bruce-Gardyne and director Roz Cuschieri. Picture: Gareth Easton

It brings a whole new meaning to sending coal to Newcastle or tea to China.
A classic Parisian treat is being exported to France – from Edinburgh.

More associated with French patisseries than Scottish bakers, brioche is a rich bread which comes in sweet or savoury varieties, usually made with a high egg and ­butter content.

But a Capital-based company has seized the chance to create a gluten-free version for our health-conscious and ­gluten intolerant cousins across the Channel.

Genius Gluten Free’s tempting snack is now on the shelves of more than 200 major supermarkets across France. The firm claims that it is the first major company to supply gluten-free products in French stores. As well as its brioche, Genius will also sell sandwich breads, bloomers and muffins in 220 Carrefour hypermarkets, as well as ­selected Auchan, Cora and E Leclerc stores.

The “sans gluten” products will be sold alongside freshly baked goods in the mainstream bakery section, with special packaging designed for the French market.

Genius Chief Executive Roz Cuschieri said that France has one of the fastest growing gluten-free markets in Europe, which is tipped to be worth £160 million by 2018.

She said: “We see a major opportunity to reach out to an increasing number of consumers considering a gluten-free or gluten-light diet as a positive lifestyle choice. We’re delighted to be leading the way as the first major company to offer gluten-free products in the mainstream bakery space in France, and are committed to allowing French consumers to benefit from our innovations in the sector.”

Genius, which employs 450 people, supplies a wide range of products as far afield as Australia, Holland, USA, Spain and United Arab Emirates, including gluten-free breads, rolls, crumpets, pancakes, ­croissants, pain au chocolate, brioche, pies and pastry.

The firm was set up by professional chef Lucinda Bruce-Gardyne after she struggled to find good quality gluten-free and wheat-free bread suitable for her gluten intolerant son.The latest unlikely Scottish export comes after Cramond mum Anna Louise Simpson launched a trade mission to sell her range of herbal teas to China and Japan.

In 2012, Mrs Simpson embarked on a seven-day trade mission to the Far East, backed by the Scottish ­Government, to promote her Mama Tea range to countries famed for their blends.

Source: http://www.edinburghnews.scotsman.com/news, 25th June 2014

Barilla veut doubler son chiffre d'affaire d'ici a 2020 + Retour en UK avec Tesco

           
Pour résister à la concurrence, le groupede Parme, dont la boulangerie est le métier historique, accélère ses investissements industriels en France et cherche de nouveaux relais de croissance à l’international.

L’objectif de Barilla Doubler son chiffre d’affaires d’ici à 2020. Pour servir ses ambitions, le leader mondial des pâtes a accru ses investissements industriels en France, où il veut créer le plus grand site de boulangerie industrielle avec sa marque Harry’s, rachetée en 2003. Début juin, il a inauguré une ligne de production sur le site de la Plaine de l’Ain (01), dédiée au 100% mie, un produit phare lancé il y a dix ans. « Aujourd’hui, nous réalisons 56% de part de marché sur ce segment, indique Miloud Benaouda, patron de Barilla en France. Nous avons investi 14?millions d’euros dans cette nouvelle ligne qui permet de disposer d’une capacité de production de 24?millions de paquets par an, 50% plus élevée que celle des autres lignes. »

C’est le premier volet d’un programme d’investissement de 472millions d’euros entre 2013 et 2015 engagé par le groupe pour accélérer sa croissance dans l’Hexagone, où huit foyers sur dix ont un produit du groupe Barilla dans leur cuisine. Avec des embauches à la clé, seize en six mois, après onze en 2013.


Bataille avec les MDD

Mais Barilla, qui vise 5% de croissance en volume en France cette année, n’est pas aussi serein qu’il le voudrait. Il lui faut batailler avec les marques de distributeurs et faire face à une guerre des prix dans le pain industriel, mais aussi dans les pâtes, sur lesquelles il a augmenté ses volumes sous promotions de 30% l’an dernier. Les pâtes Barilla, présentes depuis 1969 dans les supermarchés, arrivent derrière le leader Panzani (Ebro) et les MDD, avec 19,7% de part de marché, à + 0,7% à fin mai 2014.

« Nous allons continuer à recruter et à démultiplier la fréquence de consommation, prévient Miloud Benaouda. Un Français consomme 7?kg de pâtes par an, contre 28?kg pour un Italien. Nous travaillons sur les associations pâtes et sauces pour donner des idées aux consommateurs, proposer différentes recettes et occasions. Nous avons lancé les plats cuisinés il y a deux ans. Nous avons aussi démarré, il y a quelques semaines, une offre sans gluten à prix accessible en France, après l’avoir proposée fin 2013 en Italie et aux États-Unis. Nous voulons couvrir tous les besoins du consommateur. Nous avons vocation à développer des produits de qualité, sains et avec une faible empreinte écologique. »

Après le temps de la sophistication dans l’emballage et le discours, Barilla endosse donc un rôle plus éducatif et fonctionnel autour des usages, face à un Panzani davantage dans la connivence et la proximité. « Dans un contexte de crise, ces acteurs se déploient beaucoup, en termes de communication, sur les sauces, un produit qui donne de la valeur ajoutée, permet de maintenir de la visibilité et représente un vrai point de différenciation face aux marques de distributeurs, estime, de son côté, Éric Negroni, consultant chez Millward Brown. Barilla est le plus fort sur le plan de l’innovation dans la perception client. Le lancement de la catégorie sans-gluten est symptomatique à cet égard. Il doit avoir une gamme d’avance, car il sera copié à terme par les marques de distributeurs, et devra justifier ses prix plus élevés. »

 
Leader mondial des pâtes

D’autant que sa place n’est plus aussi confortable sur le marché italien. La marque leader, avec 34% de part de marché, y est en perte de vitesse sur les pâtes sèches, coincée entre, d’un côté, les marques propres et les premiers prix, et, de l’autre, le développement du premium, qui est passé de 8 à 13% en cinq ans. Le récent rachat de Garofalo par l’espagnol Ebro, numéro deux mondial des pâtes avec Panzani, n’est pas de nature à la rassurer sur un secteur des pâtes en recul. Celui-ci se situait autour de 848 000 tonnes en 2012, contre 980 000 tonnes il y a dix ans. Barilla, qui perdu 80 000 tonnes en six ans, a réagi en augmentant les volumes promotionnels représentant 47% du total, contre 25% en 2004. Et en se déployant aussi à l’international.

« Barilla a un vrai point de vue sur la catégorie des pâtes qu’elle incarne au niveau mondial, souligne Bertrand Chovet, directeur général d’Interbrand. La marque part de l’authenticité italienne avec la volonté de capter la partie à forte valeur ajoutée du marché partout où elle s’installe. Chez Ebro, la construction se fait sur une écoute du marché avec des marques locales, comme Ronzoni aux États-Unis ou Catelli au Canada. »

Barilla est déjà très présente aux États-Unis, y revendiquant le leadership sur les pâtes, avec 29% de part de marché. Et veut se développer en Amérique latine, et notamment au Brésil où elle a doublé de taille en un an.

Autre cible, la Russie, pays dans lequel elle prévoit de construire une unité de production de pâtes ; et, enfin, en Asie où elle travaille sur le lancement d’un nouveau produit adapté au marché. Barilla, qui reste ouverte aux acquisitions, a aussi annoncé son retour au Royaume-Uni grâce à un accord avec les supermarchés Tesco.
 

" La guerre des prix est très intense. La déflation sur les marques nationales est de 1,6%. Il y a un danger dans la destruction de valeur, avec un risque sur nos capacités d’investissement et d’innovation, mais, surtout, sur l’emploi. Miloud Benaouda, DG France de Barilla"

 

 

Source: LSA, 21 juin 2014, SYLVIE LAVABRE

 

La Vache qui rit France vs Etats-Unis: meme cible different public / Laughing Cow France vs USA: same target, different consumers

Alors qu’en France on se contente des boîtes de vache qui rit classique, allégé ou au jambon, nos voisins d’outre-Atlantique disposent de nombreuses références pour le moins étonnantes ! La grande différence est que le groupe Bel y a fait le pari de l’allégé.

De ce fait, alors que La vache qui rit a la même cible dans tous les pays du monde où elle est commercialisée, c’est-à-dire les familles avec enfants, son public n’est pas tout à fait le même aux Etats-Unis. Bel s’adresse à la femme active de trente-cinq ans.

L’aspect miniature, facile à transporter, ainsi que les versions allégées ou aromatisées ont séduit les femmes soucieuses de leur ligne.

Autre particularité du marché US, la taille des portions proposées est plus grosse que chez nous. Elle est de 17 g en France contre 21 g aux États-Unis. Deux gammes y sont proposées.

La première, appellée « Wedges », propose huit saveurs dont sept light (35 kcal par portion) :

• Crème classique
• Ail et fines herbes
• Oignons
• Au bleu
• Mozzarella, tomates séchées et basilic
• Queso fresco (fromage frais mexicain) et piment
• Cheddar
• Crème classique (non light, 50 kcal par portion)

La seconde est baptisée « Smooth Sensations », synonyme de saveurs originales et crémeuses. Destinée à une consommation lors du petit déjeuner, elle est composée de 5 variétés light (45 kcal par portion) :

• Crème classique
• Fraise
• Cannelle
• Légumes du jardin
• Ciboulette et oignons

---------------------------------------------------------------------------------------------

While French consumers have a limited selection (original, low-fat, or ham), the US consumer has much more choice!

The main difference is that the Bel Group has chosen to focus on light products.

So while the Laughing Cow has the same target in every country where it is marketed, i.e. families with children, its public is not completely the same in the United States. Bel consumer is a 35 year old active woman.

The small look, easy to transport, as well as the low-fat or aromatized versions appeals to women looking after their waist lines.

Another characteristic of the US market, is that the size of the portions offered is larger than in France. It is 17g in France compared with 21g in the United States.

Two ranges are offered there. The first, called “Wedges”, has eight flavours including seven light (35 kcal per portion):

• Original cream
• Garlic and herbs
• Onions
• Blue cheese
• Mozzarella, sundried tomatos and basil
• Queso fresco (Mexican cheese) and pepper
• Cheddar
• Classical cream (not light, 50 kcal by portion)

The second range,  “Smooth Sensations”, is intended for breakfast consumption and has  5 light varieties (45 kcal per portion):

• Original cream
• Strawberry
• Cinnamon
• Garden Vegetables
• Chive and onions

Boulangerie: Soufflet rachete Neuhauser

 

L'autorité de la concurrence vient d'approuver le rachat de Neuhauser par l'entreprise Soufflet, qui détient déjà 15 % du capital depuis 2011....

 

L'Autorité de la concurrence européenne vient de valider la reprise des sandwicheries Pomme de pain ainsi que des 18 usines françaises et portugaise du groupe Neuhauser.

Le groupe Soufflet va racheter Neuhauser. L’Autorité de la concurrence européenne vient de valider la reprise des sandwicheries Pomme de pain ainsi que des 18 usines françaises et portugaises du groupe. Ce rapprochement répond à la volonté d’Alfred Neuhauser de céder son groupe familial, créé en 1906, afin d’en assurer la pérennité, a expliqué le groupe Soufflet dans un communiqué.

Près de 5 milliards de chiffre d’affaires pour Soufflet

Soufflet, qui enregistre un chiffre d’affaires annuel de 5 milliards d’euros, était déjà actionnaire du groupe Neuhauser depuis 2011. « Avec cette prise de contrôle, nous nous positionnons dans la deuxième transformation des céréales, une suite logique de développement et de recherche de débouchés pour les exploitants agricoles », a précisé Thierry Berger, directeur du marketing du groupe Soufflet.

 

Source: www.agro-media.fr, 10th June 2014

Kallo's new launches, including breakfast convenience product

Kallo, the healthy snack brand, has unveiled several new additions to its existing range of rice cakes. The new products include a series of firsts for the category, incorporating the launch of super seed cakes, premium topped chocolate rice cakes, a breakfast convenience product, and a range developed specifically for young children.

Kallo said the new launches are part of its aim to raise its profile, as it looks to become the number one consumer choice as an alternative to bread, biscuits and crisps.

The additions include Buckwheat super-seeds low fat multigrain cakes and Quinoa & seeds multigrain cakes. Additionally, the company has launched Fruity Muesli & Yoghurt thins for the breakfast convenience market. All of these are available from Sainsbury’s.

Kallo has also launched a range of premium topped chocolate rice thins in Waitrose and Sainsbury’s stores, which is meant to complement Kallo’s Belgian milk and dark chocolate coated rice thins products. The range will include a caramel topped product as well as a dark chocolate and orange rice cake thin with all natural ingredients, including real orange pulp.

And finally, the Kallo Kids range includes a milk chocolate coated rice cake thins and strawberry yoghurt coated rice cake thins, in five accessible portion packs containing two rice cakes, with animal themed designs.

NamNews - Friday 13th June 2014

GoPicnic launches ready to eat breakfast line (US launch)

Due to the morning hustle and bustle, many of us skip the most important meal of the day – breakfast. This is why GoPicnic, the leader in delicious and nutritionally balanced shelf-stable ready-to-eat meal solutions, is launching their new breakfast kits that are perfect for kids and adults. GoPicnic’s boxes will fuel you on the go and prevent “hangry” (anger caused by hunger).

All under 400 calories, these kits are also available for those with special diets – vegetarian and gluten-free options—that contain no artificial colors or flavors, trans fat, high fructose corn syrup or added msg. The flavors include: Chocolate Almond Butter & Croissant, Maple Turkey Sausage Fruit & Nut Mix, and Creamy Vegetable Spread & Multigrain Crackers.

The chocolate almond butter & croissant three-piece ready-to-eat breakfast, for instance, features a chocolate almond pouch, a croissant, and an apricot flexible fruit strip.

Source: trndmonitor.com, Frank, 13th June 2014

Andros Matin propose un petit dejeuner vitamine aux Parisiens / Andros offers a breakfast full of vitamins to the Parisians (article in both French and English)

Leader dans l’industrie des fruits transformés, Andros les décline sous de nombreuses formes : compotes, confitures, jus de fruits ou encore « Fruits à tartiner ».

Pour faire le plein d’énergie et démarrer la journée du bon pied, l’expert fruitier propose un programme de mise en forme : Andros Matin.

Du 14 mai au 29 juin 2014, l’évènement Andros Matin aura lieu en plein air un peu partout dans la capitale. Au programme, des cours de sport très tendances (gym poussette, pilate, body combat, cross fit…) suivis d’un petit déjeuner équilibré et vitaminé pour réveiller les Parisiens.

La prise d’un petit déjeuner en semaine est en perte de vitesse chez les Français. Seulement 66% prennent un petit déjeuner composé de pain ou d’une brioche et 14 % n’en prennent pas du tout.
Avec cette action, Andros s’engage donc pleinement dans la problématique de diminution de la prise d’un petit déjeuner.

Après l’installation de vergers éphémères à Paris en juin 2013, Andros innove à nouveau avec ce programme plein de vitalité. Cela permettra t-il à réconcilier les Parisiens avec un petit déjeuner complet et une activité sportive ?

--------------------------------------------------------------------------------------------------------

Leader in the industry of the processed fruits, Andros declines them in many forms: compotes, jams, fruit juice or “Fruits spreads”.

In order for people to energize and start the day on the right foot, the fruit expert offers a fitness programme: Andros Morning.

From May 14th to 29th June 2014, the Andros Morning events will take place a little bit everywhere in the capital, outdoors. The program includes sessions of trendy sports such as pushchair gym , pilate, body combat, circuit training..., and these are followed by a balanced and healthy breakfast to make sure those Parisians are awake!

Less and less people are having breakfast nowadays, with only 66% having a breakfast made up of bread or of a brioche and 14% who do not have any breakfast at all.
In June 2013, Andros installed temporary orchards in Paris. They are now innovating again, with this marketing activity, through which Andros addresses the problem of a reduction in the number of people having breakfast everyday. Will this be enough to reconcile the Parisians with a full breakfast and sports?


Source: www.culture-nutrition.com, Agathe, 12th June 2014

Innocent relaunches Veg pot range

The innocent brand is set to relaunch its ‘veg pot’ range in June, introducing three new variants and updating three existing ones. The company said the revamp aims at providing consumers with a more diverse range of spice levels, health benefits and methods of cooking, as well as using new ingredients.

The three new recipes are a British inspired seasonal veg pot (with pearl barley, veg, leek, potato and cracked black pepper), an Indian madras (grilled aubergine, chickpeas & red chilli), and an Indian lentil sambar (with coconut, roasted spinach and curry leaves).

They will be joined by three revamped variants - Mexican chipotle chilli with red pepper, sweet potato and smoked paprika; Caribbean jerk with coconut rice, pineapple and scotch bonnet chilli; and a Thai coconut curry with edamame beans, water chestnuts and lemongrass.

The relaunch will be supported with marketing activity, including a partnership with the Evening Standard, digital initiatives, in store promotions and POS activity.

NamNews - Thursday 29th May 2014