IRN-BRU and Keystore have teamed up to celebrate the Commonwealth Games by running a competition to win an IRN-BRU Kilt. It's a great example of suppliers and retailers working together to engage shoppers through social media.
To view the campaign see https://www.youtube.com/watch?v=gAtQwq5pCFk
Our research shows that over 1-in-2 UK adults use Facebook or Twitter to follow a retailer and / or manufacturer and with 3 out of 4 UK adults planning to watch the Commonwealth Games, this is a great opportunity to capitalise on.
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