Whole Foods pilots Own Label discount loyalty card (in the US)

 

Whole Foods Market has kicked off trials of a new loyalty card scheme, under which members receive a 10% discount of its ‘365’ own label grocery range. The ‘Hello 365’ programme is currently live in just eight stores across Indiana, Illinois, and Florida.

Whole Foods said it hopes the scheme will encourage shoppers to try more 365 Everyday Value items, adding: “If it’s successful, we’ll look at rolling it out into some other markets”.

The move comes as Whole Foods continues to see more demand for its own label range, which accounted for 11% of total sales in the last fiscal year.

NamNews - Thursday 21st November 2013

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With the growth of own label in the Uk, could we see this coming here too?