London
commuters will soon be able to pick up their online groceries on the way home
from work as Asda puts collection points in tube station car parks.
The supermarket chain has reached a deal with Transport for London (TfL) to open click & collect points in the car park at six London Underground stations. The move is part of Asda’s drive to open 1,000 click & collect points over the next five years, with a particular focus on the south east of the England where its store coverage is not as widespread compared to its key rivals.
The tube station click & collect points will be at East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore and Epping. They will allow shoppers who order their food online before noon to collect their grocery shopping from the station after 4pm.
Mark Ibbotson, Asda’s Retail Director, said: “Customers in the south east tell us that they want the prices and quality provided by Asda value but they can’t access it easily. This tie-up with TfL solves that.
“We believe customers will value the convenience of collecting shopping at their home tube station rather than carrying the products bought in premium convenience stores on their commute home."
Tesco is also looking to exploit the emerging click & collect trend, piloting its first off-site collection points earlier this year, while Sainsbury’s revealed a sales boost from its own collection points in its latest quarter.
The supermarket chain has reached a deal with Transport for London (TfL) to open click & collect points in the car park at six London Underground stations. The move is part of Asda’s drive to open 1,000 click & collect points over the next five years, with a particular focus on the south east of the England where its store coverage is not as widespread compared to its key rivals.
The tube station click & collect points will be at East Finchley, Harrow and Wealdstone, High Barnet, Highgate, Stanmore and Epping. They will allow shoppers who order their food online before noon to collect their grocery shopping from the station after 4pm.
Mark Ibbotson, Asda’s Retail Director, said: “Customers in the south east tell us that they want the prices and quality provided by Asda value but they can’t access it easily. This tie-up with TfL solves that.
“We believe customers will value the convenience of collecting shopping at their home tube station rather than carrying the products bought in premium convenience stores on their commute home."
Tesco is also looking to exploit the emerging click & collect trend, piloting its first off-site collection points earlier this year, while Sainsbury’s revealed a sales boost from its own collection points in its latest quarter.
NamNews - Wednesday 20th November 2013
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