Kingsmill has announced a partnership with
Cathedral City that will see both brands introduce a set of in-store cross
merchandising tools to help independent retailers maximise basket spend
opportunities and drive the lunch-time meal occasion.
Available for the bread and chiller sections, the merchandising tools include POS material in the form of barkers, posters and wobblers and OFDUs for larger stores. The creative highlights a lunch-time meal occasion and features both Kingsmill and Cathedral City grated cheese.
Consumers are leading increasingly busy lifestyles – with 7% of workers not taking a lunch break, and those who do taking on average just 29 minutes. Allied Bakeries noted: “In order to capitalise on this growing trend of time poor shoppers and meal mission seekers, retailers need to consider cross merchandising”.
Available for the bread and chiller sections, the merchandising tools include POS material in the form of barkers, posters and wobblers and OFDUs for larger stores. The creative highlights a lunch-time meal occasion and features both Kingsmill and Cathedral City grated cheese.
Consumers are leading increasingly busy lifestyles – with 7% of workers not taking a lunch break, and those who do taking on average just 29 minutes. Allied Bakeries noted: “In order to capitalise on this growing trend of time poor shoppers and meal mission seekers, retailers need to consider cross merchandising”.
NamNews - Thursday 21st November 2013
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