Lunchtime is about control, lunching at home and sandwiches

 

Key findings of the Bord Bia recent study on lunchtime occasion include:

• Two thirds are eating lunch at home or bring lunch with them from home, with the multiple being the main place to shop for lunchtime ingredients. 

  

• We’re a nation of sandwich-lovers! Over 40% of us opt for bread-based lunches.
• Key considerations when choosing lunch foods are control over budget, ingredients used and calories consumed. 
• Almost two thirds (57%) of lunches consumed at work are brought from home. Just 1 in 5 lunches eaten in work are items that have been purchased locally and brought back.
• Interestingly, around a third of us (30%) eat lunch in work while 17% choose to eat out at serviced outlets like cafés, restaurants or pubs.
• Mums are responsible for preparing and deciding on the components of the school lunchbox. Two thirds try to vary the contents a little to keep the child interested in the variety.

Source: Paula Donoghue, Brand Manager, Bord Bia – Irish Food Board - 29/11/2013