Unilever’s Flora brand has joined forces
with Warburtons in a long-term deal, marking their first-ever partnership.
The deal will initially see Flora being featured on five million packs of Warburtons Soft White Farmhouse (800g), with Warburtons in turn being featured on five million Flora 500g heat-seals. Packs will display money-off coupons for Warburtons Sandwich Thins and all 500g Flora packs.
Unilever noted: “Our partnership with Warburtons will bring together two of the UK’s most iconic everyday family brands. We both have a long standing and welcomed place in families’ homes, and have a great understanding of the evolving role of food in family life. Working together we can emphasise and promote the taste and versatility of Flora and Warburtons to drive sales in the Butters & Spreads and Baking categories.”
Warburtons added: “Flora and Warburtons is an ideal partnership, not only in terms of the nature of the products and their usage but also in terms of the market-leading position and values of the two brands which sees them both at the centre of family life. As part of the biggest ever marketing investment in the Bakery category, this activity is the latest in our 2013 campaign and we hope to build on this relationship in the future.”
The deal will initially see Flora being featured on five million packs of Warburtons Soft White Farmhouse (800g), with Warburtons in turn being featured on five million Flora 500g heat-seals. Packs will display money-off coupons for Warburtons Sandwich Thins and all 500g Flora packs.
Unilever noted: “Our partnership with Warburtons will bring together two of the UK’s most iconic everyday family brands. We both have a long standing and welcomed place in families’ homes, and have a great understanding of the evolving role of food in family life. Working together we can emphasise and promote the taste and versatility of Flora and Warburtons to drive sales in the Butters & Spreads and Baking categories.”
Warburtons added: “Flora and Warburtons is an ideal partnership, not only in terms of the nature of the products and their usage but also in terms of the market-leading position and values of the two brands which sees them both at the centre of family life. As part of the biggest ever marketing investment in the Bakery category, this activity is the latest in our 2013 campaign and we hope to build on this relationship in the future.”
NamNews - Tuesday 17th December 2013
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