David Deeley, Insight & Innovation Team, Bord Bia – Irish Food Board
Our final update for 2013 identifies the latest brands using innovative pack formats. On trend at the moment is major companies reacting to demands for sustainability and more eco-friendly pack formats. From lightweight water bottles to paper wine bottles, these products are leading the way in eco-friendly packaging.
The first paper wine bottle is released in the US by Californian wine industry leader
The Truett-Hurst Inc. wine company of Healdsburg, CA, USA, rejects marketing green-washing by releasing the first paper wine bottle in the US. The bottle, branded PaperBoy, is a moulded outer shell in the shape of a wine bottle, made from recycled cardboard with a plastic liner. The entire package is 85% lighter than a glass bottle and is much easier to recycle. From production, to shipping, to recycling, PaperBoy is showing the rest of the wine industry how one change can make a big difference.
Our final update for 2013 identifies the latest brands using innovative pack formats. On trend at the moment is major companies reacting to demands for sustainability and more eco-friendly pack formats. From lightweight water bottles to paper wine bottles, these products are leading the way in eco-friendly packaging.
The first paper wine bottle is released in the US by Californian wine industry leader
The Truett-Hurst Inc. wine company of Healdsburg, CA, USA, rejects marketing green-washing by releasing the first paper wine bottle in the US. The bottle, branded PaperBoy, is a moulded outer shell in the shape of a wine bottle, made from recycled cardboard with a plastic liner. The entire package is 85% lighter than a glass bottle and is much easier to recycle. From production, to shipping, to recycling, PaperBoy is showing the rest of the wine industry how one change can make a big difference.
“You stay classy Tango Orange” Tango has unveiled a limited edition bottle in a partnership with Paramount Pictures for the eagerly anticipated Anchorman 2: The Legend Continues.
Britvic, who own Tango, said the bottles will feature the face of the movie’s lead character Ron Burgundy and be supported by PoS material.
Bottles will come in 2L, 600ml and 330ml sizes, and each flavour will have its own strapline, inspired by Burgundy catchphrases such as “stay classy” on Orange Tango, “It’s the truth” on Apple Tango and “say whaaat!” on Cherry Tango.
New premium brand design for Lurpak portfolio
Lurpak have added slow-churned butter to their portfolio. The design idea is executed across the identity, structure, parchment and outer wrap. The innovative butter dish heroes butter in a novel way; the packaging evokes heritage, celebrates taste and brings to life an everyday food experience for a premium product – taking butter out of the fridge and putting it at the centre of the table.
Pearlfisher Realisation Director Shaun Jones commented, “The creative process was complemented by a fresh and innovative approach stemming out of the brief to create a structure that plays to the pleasure of butter, allowing better interaction with the product and putting it back at the centre of attention. The presentation pack – which comes in the form of an innovative, beautifully designed and fully recyclable brushed aluminium butter dish – is one of the biggest innovations in the FMCG category.”
Introducing the “RIGHTWEIGHT” PET water bottle
Sidel has introduced a new 0.5 litre PET bottle for still water called RightWeight. The new bottle is lightweight, kinder to the environment and doesn’t compromise on product quality.
Increased resistance also makes it easier for consumers to unscrew the cap and open the bottle. In addition, this stronger resistance means the RightWeight bottle can travel across the supply chain without getting damaged along the way.
Compared with the average 12 grams for commercial 0.5 litre water bottles available on the market today, the 7.95 gram bottle represents 34% less weight than the average commercial bottle. The bottle allows for raw-material cost savings of up to €1.75 million per year, according to Sidel figures.
APPE bottles support OJI Drink's sustainable message
PET packaging specialist APPE has worked with Oji and Hero to produce an environmentally friendly 100% recycled PET (rPET) bottle for Oji's 'sustainable' functional fruit drink. The Oji drinks are available in four variants featuring different fruits and health benefits. All contain caffeine from green coffee beans to provide a mild energy boost along with a variety of nutrients including antioxidants, fibre, magnesium and vitamins. The material was the ideal choice for Oji’s strong environmental ethos with its firm focus on sustainability and respect for environmental and social issues. The new bottle enables the brand to achieve a “closed loop” recycling system as the product can be recycled and then reused for a new 100% rPET bottle
Source: NPD and Innovation packaging update, Bord Bia, 06/12/2013
Britvic, who own Tango, said the bottles will feature the face of the movie’s lead character Ron Burgundy and be supported by PoS material.
Bottles will come in 2L, 600ml and 330ml sizes, and each flavour will have its own strapline, inspired by Burgundy catchphrases such as “stay classy” on Orange Tango, “It’s the truth” on Apple Tango and “say whaaat!” on Cherry Tango.
New premium brand design for Lurpak portfolio
Lurpak have added slow-churned butter to their portfolio. The design idea is executed across the identity, structure, parchment and outer wrap. The innovative butter dish heroes butter in a novel way; the packaging evokes heritage, celebrates taste and brings to life an everyday food experience for a premium product – taking butter out of the fridge and putting it at the centre of the table. Pearlfisher Realisation Director Shaun Jones commented, “The creative process was complemented by a fresh and innovative approach stemming out of the brief to create a structure that plays to the pleasure of butter, allowing better interaction with the product and putting it back at the centre of attention. The presentation pack – which comes in the form of an innovative, beautifully designed and fully recyclable brushed aluminium butter dish – is one of the biggest innovations in the FMCG category.”
Introducing the “RIGHTWEIGHT” PET water bottle
Sidel has introduced a new 0.5 litre PET bottle for still water called RightWeight. The new bottle is lightweight, kinder to the environment and doesn’t compromise on product quality. Increased resistance also makes it easier for consumers to unscrew the cap and open the bottle. In addition, this stronger resistance means the RightWeight bottle can travel across the supply chain without getting damaged along the way.
Compared with the average 12 grams for commercial 0.5 litre water bottles available on the market today, the 7.95 gram bottle represents 34% less weight than the average commercial bottle. The bottle allows for raw-material cost savings of up to €1.75 million per year, according to Sidel figures.
APPE bottles support OJI Drink's sustainable message
PET packaging specialist APPE has worked with Oji and Hero to produce an environmentally friendly 100% recycled PET (rPET) bottle for Oji's 'sustainable' functional fruit drink. The Oji drinks are available in four variants featuring different fruits and health benefits. All contain caffeine from green coffee beans to provide a mild energy boost along with a variety of nutrients including antioxidants, fibre, magnesium and vitamins. The material was the ideal choice for Oji’s strong environmental ethos with its firm focus on sustainability and respect for environmental and social issues. The new bottle enables the brand to achieve a “closed loop” recycling system as the product can be recycled and then reused for a new 100% rPET bottleSource: NPD and Innovation packaging update, Bord Bia, 06/12/2013
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