Kantar Worldpanel has reported a reduction in price inflation in its latest supermarket share figures.
According to Kantar, the four week period up to November 10th saw inflation standing at 2.9%, down from a high of 6.4% in January this year.
“This drop in price inflation has caused the value of the grocery market to slip into year on year decline, following six months of sales growth as consumers continue to focus on value and savvy shopping“ according to David Berry, commercial Director at Kantar WorldPanel.
And while the impressive growth at the discounters continues, this is the first time that Aldi has seen its quarterly year on year growth dip below 20% since April 2012. Previous forecasts estimated that the combined total market share of the discounters may exceed 15% in the last quarter.
Alcohol is bucking the trend for reduced price inflation where the average price has risen by 16%. David Berry further commented, “One area which continues to experience significant inflationary pressure is alcoholic drinks. Increased duty on alcohol as part of the October budget has affected wine in particular, where the average price has increased by 16%. As a result, 51,000 fewer shoppers have put wine in their baskets; while those who continue to buy have cut back by almost one bottle over the past 12 weeks.”
Source: Maria Stokes, Bord Bia - Irish Food Board - 29/11/2013
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