Warburtons has launched its first range of
cakes, which will be exclusively available at Waitrose outlets for the next six
months.
The baked goods giant has introduced four new lines – chocolate brownies, lemon cakes, millionaire’s shortbread, and Bakewell squares. The single-serve cakes are available in multi-packs of four (RSP £2.49).
Warburtons said the launch was “part of our continued desire and commitment to grow in the bakery category. We also see a gap in the market for a premium café-style cake product”.
The products will be available at other retailers from June 2014 onwards.
The baked goods giant has introduced four new lines – chocolate brownies, lemon cakes, millionaire’s shortbread, and Bakewell squares. The single-serve cakes are available in multi-packs of four (RSP £2.49).
Warburtons said the launch was “part of our continued desire and commitment to grow in the bakery category. We also see a gap in the market for a premium café-style cake product”.
The products will be available at other retailers from June 2014 onwards.
NamNews - Wednesday 4th December 2013
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