Latest
grocery share figures from Kantar Worldpanel for the 12 weeks ending 8 December
2013 show that, for the first time, over half the country shopped in either Aldi
or Lidl during the three month period. Some 50.1% of all British households
stepped into a discount retailer compared with 46.1% a year ago.
Chris Longbottom, director at Kantar Worldpanel, commented: “Both Aldi and Lidl have continued to record double-digit growth and are successfully broadening their shopper base with half of all British households visiting one of them during the latest period. Aldi now boasts a record 4.0% of the grocery market having increased its share for nearly every 12-week period since the end of 2010. Lidl retains its record share of 3.1% which it reached during the summer.”
Value continues to be a powerful incentive for the British shopper, a fact that is further highlighted by Farmfoods which, while still a relatively small player in the market, has grown its sales by 36.6% compared with last year. At the other end of the market, Waitrose continued to perform strongly with 6.7% growth. Kantar Worldpanel said that based on past patterns, it is likely to further boost its market share over the all-important Christmas period, as is Iceland which traditionally performs well with its party food offering.
Elsewhere, all of the big four grocers and the Co-operative again lost market share. Among this group, the best performer continued to be Sainsbury’s, although the year-on-year growth of 1.8% was insufficient to match the market growth of 2.8%. Tesco accounted for 29.9% of sales in the latest period, Asda 16.9%, Sainsbury’s 16.8% and Morrisons 11.6%.
Meanwhile, Kantar Worldpanel said that grocery inflation stood at 3.0% for the 12 week period. This was the lowest level for a year and offers a small respite for hard-pressed household budgets.
Chris Longbottom, director at Kantar Worldpanel, commented: “Both Aldi and Lidl have continued to record double-digit growth and are successfully broadening their shopper base with half of all British households visiting one of them during the latest period. Aldi now boasts a record 4.0% of the grocery market having increased its share for nearly every 12-week period since the end of 2010. Lidl retains its record share of 3.1% which it reached during the summer.”
Value continues to be a powerful incentive for the British shopper, a fact that is further highlighted by Farmfoods which, while still a relatively small player in the market, has grown its sales by 36.6% compared with last year. At the other end of the market, Waitrose continued to perform strongly with 6.7% growth. Kantar Worldpanel said that based on past patterns, it is likely to further boost its market share over the all-important Christmas period, as is Iceland which traditionally performs well with its party food offering.
Elsewhere, all of the big four grocers and the Co-operative again lost market share. Among this group, the best performer continued to be Sainsbury’s, although the year-on-year growth of 1.8% was insufficient to match the market growth of 2.8%. Tesco accounted for 29.9% of sales in the latest period, Asda 16.9%, Sainsbury’s 16.8% and Morrisons 11.6%.
Meanwhile, Kantar Worldpanel said that grocery inflation stood at 3.0% for the 12 week period. This was the lowest level for a year and offers a small respite for hard-pressed household budgets.
NamNews - Wednesday 18th December 2013
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