Baked
goods firm Brioche Pasquier has launched an on-pack promotion to mark the
unveiling of video game Just Dance 2014. The promotion, across all four products
in the Brioche Pasquier ‘Pitch range’ coincided with the UK launch of Just Dance
2014 earlier in October.
Each flavour in the Pitch range is linked with a new Just Dance coach that can be found in the game. As part of the on pack promotion, entrants into the competition will have the chance to win one of 6 Wii U consoles, copies of Just Dance 2014, plus other goodies and collectables.
There will be five online draws; one every fortnight, as well as a postal draw at the end of the promotion in January 2014.
Brioche Pasquier noted: “Just Dance is a great game series that has a brilliant ethos of home activity, in line with our Pitch brand values. This is the first time we linked with a game manufacturer and we couldn’t have run with a better title. The team is looking forward to the promotion launch.”
Each flavour in the Pitch range is linked with a new Just Dance coach that can be found in the game. As part of the on pack promotion, entrants into the competition will have the chance to win one of 6 Wii U consoles, copies of Just Dance 2014, plus other goodies and collectables.
There will be five online draws; one every fortnight, as well as a postal draw at the end of the promotion in January 2014.
Brioche Pasquier noted: “Just Dance is a great game series that has a brilliant ethos of home activity, in line with our Pitch brand values. This is the first time we linked with a game manufacturer and we couldn’t have run with a better title. The team is looking forward to the promotion launch.”
NamNews - Monday 21st October 2013
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