The range will be sited on a new dedicated shelf within the main bakery fixture of Tesco Express stores, a first for the supermarket chain.
Chris Hook, director of Newburn Bakehouse by Warburtons, said: "This level of distribution within the convenience sector is a substantial achievement for the free-from industry. With a 28% year-on-year market growth for free-from bakery availability is key, our expansion is important in order to meet consumer demand for great-tasting free-from food."
Source: FoodBev.com, Shaun Weston, 5th September 2013
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