New Nākd promotional campaign

Natural Balance Foods has launched a new advertising campaign, called ‘Revo-Smoosh-On’, to promote its wholefood brand Nākd. The campaign is an extension of last year’s ‘Get Your Smoosh On’ promo, and promotes the benefits of natural plant-based wholefoods. ‘Revo-Smoosh-On’ 4-sheet posters will appear in key London tube stations until 22 September, alongside advertisements in The Metro and Evening Standard. The print ads will include a bespoke couponing system which direct consumers to a website, offering an e-coupon that can be redeemed to claim a free Nākd bar instore. Nākd will also carry out a month-long online advertising campaign, encouraging consumers to claim their free Nākd bar, driving consumer trial and interest. A three-week follow up campaign will begin on 1 October, in which consumers who claimed a free Nākd bar will be emailed a 40p off coupon, which can be redeemed in-store. A second coupon will be emailed out on 8 October and a final coupon on 15 October, aiming to drive repeat purchase and brand loyalty. The activity forms part of an integrated marketing campaign that also includes PR and sampling. NamNews - Thursday 12th September 2013