Over 80% of shoppers visit a convenience store every week.
The top up "shopping mission" is the most important reason for visiting a cvonvenience store, with 88% of UK adults top up shopping at least once a week.
With only 10 minutes in store, most top up shoppers in convenience only visit the aisles they need
34 % of top up shoppers in convenience stores shop the whole store
66% just went to the aisles where they needed products
Source: Him! Shop Waves: Winning top up 2013
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