Allied
Bakeries has noted that its Kingsmill healthier white bread range is now the
country’s market leader for healthier brands, with a record 68.2%* share
(Nielsen Scantrack w/e 17th Aug 2013). It added that the Kingsmill 50/50 line
alone accounted for 66.3% of this figure (with the rest accounted for by
Oatilicious).
Allied Bakeries noted: “This is a fantastic achievement for Kingsmill, not only for the brand, but also from a category perspective. Investment and innovation has long been a focus for Allied Bakeries, and the success of our products in the healthier white category is testament to this.”
The group said it will unveil new TV ads for Kingsmill 50/50 in October, appearing during The X Factor and other primetime shows.
Allied Bakeries noted: “This is a fantastic achievement for Kingsmill, not only for the brand, but also from a category perspective. Investment and innovation has long been a focus for Allied Bakeries, and the success of our products in the healthier white category is testament to this.”
The group said it will unveil new TV ads for Kingsmill 50/50 in October, appearing during The X Factor and other primetime shows.
NamNews - Friday 27th September 2013
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