Ben & Jerry to crowdsource new flavour

Ben & Jerry’s has turned to Twitter to offer fans the chance to create their very own Core flavour. A new competition asks fans to submit their ideas for a new flavour using a dedicated hashtag – #MyBenAndJerrys. The ongoing competition will run until 27 October, with one fan being selected by Ben & Jerry’s flavour gurus. Once chosen, a case of the new flavour will be created before being delivered to the winning fan’s door. The Core range is made up of two ice creams with one core of sauce running through the centre. Fans will be asked to tweet which two different ice creams, the core of sauce and the chunks that would make up their dream flavour. NamNews - Monday 23rd September 2013