Tesco Launches First Dedicated Breakfast Sandwich Range

With growing numbers of Brits now eating their breakfast on the go, Tesco will this week become the first retailer to launch a dedicated breakfast sandwich range across the UK which will sit in their own fixture at the front of its stores. For many working people grabbing a BLT, egg and bacon or all day breakfast sarnie on the way into work or to eat at their desk has become a way of life. And this new lifestyle change has helped create a vast ‘out of home breakfast’ UK market worth a staggering £2.5bn which is growing annually at 6.6% according to consumer analysts Crest NPD. Furthermore, breakfast styled sarnies are the fastest growing area of the UK sandwich market with demand 10 times higher than that for regular everyday varieties. Tesco sandwich buyer Debbie Allwright said: “Grabbing a sandwich on the go in lieu of a sit down breakfast has become the norm for millions of working Brits. As a result one in every 10 sandwiches we sell nowadays is a breakfast sarnie. “We believe the British breakfast sandwich market has a massive potential and could be one of the biggest untapped food markets which is why we are launching this new range. We’ve spent the last year researching the market and without giving out too much information to our rivals we’ve found that sandwiches with breakfast fillings are popular right into the early afternoon. “Just five years ago you would have found one breakfast styled sandwich in the top 20 – now there are three in the top 10 which shows you just how popular they have become.” The range is aimed to satisfy breakfast cravings at different times of the morning from savoury flavours such as egg Florentine muffin and salami and Emmental croissant to sweeter delicacies such as Belgian chocolate brioche and honey and cinnamon brioche.   The full new Tesco breakfast sandwich range is as follows: Bacon Muffin – 115g - £2.00 Egg Florentine Muffin – 162g - £2.00 Sausage & Egg Muffin – 173g - £2.00 All Day Breakfast Muffin – 185g - £2.00 Strawberry Jam Croissant – 120g - £1.50 Salami & Emmental Croissant – 143g - £2.00 Ham & Emmental Croissant – 147g - £2.00 Smoked Salmon & Cream Cheese Bagel – 170g - £2.50 Belgium Chocolate Brioche – 105g - £1.50 Honey & Cinnamon Brioche – 120g - £1.50