Retailers need to ensure they are offering promotions which are specific to a
shopper's need and solution-driven rather than a scatter-gun
approach.
Him! spotted this solution-driven promotion at Texas
supermarket, HEB, which is rather funny but ticks a lot of boxes:
- Solution driven
- Meets a shopper need
- Aimed at women (who are more promotionally driven than men)
- Cross category - mixing associated products & encourages secondary sitings.
- AND it's a talking point, this photo has gone viral online already, so great PR for the brands and HEB!
Source: Him! 24.05.2013
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