Supermarket facts: how far in advance do shoppers plan their trip?

56% of shoppers planned to come to the store that they were in when we spoke to them earlier on that day

 

25% said they were just passing (perhaps this is even MORE relevant to shoppers on a Food To Go mission)

 

10% planned their shop the day before.

 

Just 2% decided earlier on in the week and

 

5% are creatures of habit- they ALWAYS visit on the same day.


Source: Him! 03.05.2013