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The
latest grocery share figures from Kantar Worldpanel for the 12 weeks ending 12
May confirmed the polarisation of the UK grocery market with strong performances
from Aldi and Waitrose. Meanwhile, Morrisons showed some signs of improvement
with its sales edging up slightly over the period.
Aldi posted an all-time record share of 3.5%, increasing from 2.8% last year. The retailer’s successes also continued, as it set its highest ever year-on-year growth, 31.5%, over the past 12 week period. Rival discounter Lidl also maintained its largest share of 3.0% and posted strong sales growth of 8.9%.
Waitrose held on to its record share of 4.9% reported last month, with growth of 12.0% − over three times the market average.
Tesco lost market share with growth remaining lacklustre at 1.7%, against 3.9% growth for the total grocery market. Meanwhile, whilst Morrisons continued to lose share, the struggling retailer returned to growth in 2013 and this upward trend continued in the latest period − growing 1.2%.
Commenting on the figures, Edward Garner, director at Kantar Worldpanel, said: “The success of Aldi, Lidl and Waitrose are clear examples of how shopping habits are divided across the country. For many consumers, the discounters are increasingly becoming part of the weekly shop – supplementing trips to the big four retailers and offering a convenient and cheaper option. We expect this growth to continue, particularly as store expansion plans open up the discounters to a wider number of customers.
“This market polarisation also continues to pile the pressure on the big four grocers, with only Sainsbury’s beating the market and growing its market share this period”.
By its own measures, Kantar Worldpanel said that grocery inflation stood at 3.9% for the 12 week period. This now matches the market growth, suggesting that the pressure on households to trade down has lessened.
Aldi posted an all-time record share of 3.5%, increasing from 2.8% last year. The retailer’s successes also continued, as it set its highest ever year-on-year growth, 31.5%, over the past 12 week period. Rival discounter Lidl also maintained its largest share of 3.0% and posted strong sales growth of 8.9%.
Waitrose held on to its record share of 4.9% reported last month, with growth of 12.0% − over three times the market average.
Tesco lost market share with growth remaining lacklustre at 1.7%, against 3.9% growth for the total grocery market. Meanwhile, whilst Morrisons continued to lose share, the struggling retailer returned to growth in 2013 and this upward trend continued in the latest period − growing 1.2%.
Commenting on the figures, Edward Garner, director at Kantar Worldpanel, said: “The success of Aldi, Lidl and Waitrose are clear examples of how shopping habits are divided across the country. For many consumers, the discounters are increasingly becoming part of the weekly shop – supplementing trips to the big four retailers and offering a convenient and cheaper option. We expect this growth to continue, particularly as store expansion plans open up the discounters to a wider number of customers.
“This market polarisation also continues to pile the pressure on the big four grocers, with only Sainsbury’s beating the market and growing its market share this period”.
By its own measures, Kantar Worldpanel said that grocery inflation stood at 3.9% for the 12 week period. This now matches the market growth, suggesting that the pressure on households to trade down has lessened.
These
findings are based on Kantar Worldpanel data for the 12 weeks to 12 May 2013.
Kantar Worldpanel monitors the household grocery purchasing habits of 30,000
demographically representative households in Great Britain. All data discussed
in the above announcement is based on the value of items being bought by these
consumers.
NamNews - Wednesday 22nd May 2013
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