Convenience fats: How to communicate with independant retailers?

Trade press is still a great way to communicate with retailers:

50% of them read magazines such as The Grocer, Convenience Store etc.

And what sections do they read? 47% read the NPD section, whilst 38% read the general articles

And what do retailers say will incentivise them?

1.Reward schemes

2.Using the appropriate language

3.Case studies demonstrating how it will help grow sales


Source: Him! 03.05.2013