The 7 trends
The 2014 trends to attract and inspire your market!
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Trend 1
Contemporary bakeries for all-day consumption
Breaking down the barriers between baking, pastry-making, fast food, etc. Consumers want places where they can buy and consume on the spot at any time of the day. |
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Trend 2
I can get things that are good for me at the baker’s.
Consumers are increasingly conscious of their health and well-being. They are looking for fresh, nutritious, safe and simple products. |
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Trend 3
Design, collections and perfect matches to suit every taste.
Loaves to suit each season, with changing colours, flavours and smells. They come in surprising shapes, with permanent or temporary collections! |
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Trend 4
Faster, more practical and without compromising quality.
Products that are easier to cut up, work with and use as decoration at last enable professionals to adapt their timetables as they wish and improve their efficiency. |
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Trend 5
Industrial innovation “aunaturel” for newsensations.
Whiteness, texture, coloured crusts,... innovations respond to the demands of consumers looking for healthier or gluten-free products. “E-free” ranges and “Clean Label’’ ingredients have a bright future in store. |
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Trend 6
Pastries become lighter and go on the move.
Classics are revisited in easy-to-carry, miniature, individual and ever lighter, inventive versions…finepastry-making is going places. |
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Trend 7
“Smart breaking”: optimising lunch breaks.
Our rapport with time is changing. Lunch breaks have shrunk from 90 minutes to about 22. Consumers want to botheat and relax in a very short space of time, while staying connected.
Source: www.europain.com |
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