Nestle attributes 11% of its KitKat sales to Facebook ads following a recent cross-media channel campaign. Facebook adverts delivered the highest return on investment, generating £1.34 for every £1 invested
General Mills claim c.27% of sales could be attributed to Facebook during their recent cross-channel campaign for Old El Paso. They said it was the "most effective channel for driving sales."
Source: Him! 22nd March 2013
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