Relevance of social media to the UK Food and Grocery shopper

28% of UK adults use Facebook or Twitter to follow a retailer

34% use them to follow a manufacturer

 

 

How can food & grocery retailers and FMCG suppliers can communicate with the 'technology-enabled' customer? 

 

What drives shoppers to engage with a retailer or manufacturer online and how can it drive shopper's purchasing behaviour and attitudes towards retailers and brands? 

 

 

How are UK adults using social media, websites, smartphone apps and QR codes to interact with retailers and FMCG suppliers? 

 

 

Him! study reveals opportunities to:

 

 

Drive visits and purchases

Drive brand loyalty

Attract new shoppers

 

With regular smart phone users spending an average of 22 hours a week on the internet, social & digital media presents a huge opportunity to connect. Especially with the under 35s.

 

How are we connecting with our technology-enabled shoppers?

 

Source: Him!