From: Him! Convenience Tracking Programme
1st March 2013
So, the at home mum- where are the opportunities? Well, 24% of them buy milk (compared to just 18% of the average c-shopper) but 28% intended to. And just 18% buy pre-wrapped bakery but 24% intended to. So chilled dairy and bread are key categories to 'at home mums' but c-stores are not meeting these needs.
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