L'emailing 40 fois plus efficace que les reseaux sociaux pour capter la clientele

 
Selon une étude de Mc Kinsey & Company, l'e-mailing reste l'une des meilleures sources pour capter la clientèle, derrière les requêtes sur les moteurs de recherche, mais loin devant les médias sociaux.

L'utilisation des e-mails comme mode de communication a diminué de 20 % entre 2008 et 2012. Il ne faut pourtant pas le délaisser : les clients utilisent quotidiennement leur boîte e-mail, et plus fréquemment que les médias sociaux. Les achats qui suivent la réception d'un e-mail sont trois fois plus nombreux que via les médias sociaux, mais le montant de ces achats est 17 % plus élevé.
Les médias sociaux, les systèmes de messagerie instantanée et les applications de messagerie mobile font de plus en plus concurrence aux e-mails, il est donc essentiel d'investir dans ces nouveaux canaux de communication, sans pour autant abandonner l'e-mailing.

Pour une communication optimale par e-mail, pensez à personnaliser le message et à renvoyer vos clients vers une autre page que celle d'accueil du site. De plus, l'e-mailing sera plus efficace s'il est ciblé.

Source: www.lhotellerie-restauration.fr , Vanessa Guerrier-Busine, 27th January 2014

Tesco accroit encore son avance dans la vente de produits frais par internet

           

Le nouveau centre de Tesco basé à Erith en banlieue de Londres permet de stocker 30.000 références de produits frais.

En ouvrant un nouveau centre de distribution dédié à la vente de produits frais par internet, Tesco renforce sa position sur ce marché très compétitif et à faibles marges. Le distributeur numéro un en Angleterre rend également l’arrivée des pure-players encore plus compliquée.

L’Angleterre n’est pas la France. Et l’avancée des distributeurs dans la vente de produits frais par internet l’atteste une nouvelle fois. Quand Carrefour, Leclerc et autres regardent ce sujet avec distance, les britanniques s’en emparent sans retenue. La preuve avec cette nouvelle ouverture d’un centre logistique de produits frais à Erith, dans la banlieue de Londres. Ce 6e centre dédié à la capitale va permettre à Tesco de livrer ses clients du South East London et du North West Kent dès 6 heures du matin, départ des premiers camions.
Tesco annonce un stockage de 30.000 produits différents dans ce nouvel entrepôt, soit 50% de plus que la moyenne de ses autres centres. Le système d’information flambant neuf est capable de traiter 4000 commandes par jour (il tourne actuellement à 1500, selon Retail Week). Afin de maintenir la fraîcheur des produits les plus sensibles, le transport depuis leur lieu de stockage jusqu’au camion est automatisé. Côté emploi, 550 personnes ont été engagées, dont 85 dans le programme d’aide de retour à l’emploi de la commune.
 
Selon Simon Belsham, directeur marketing de Tesco Grocery Online, la solution d’une centralisation des commandes sur un grand centre logistique serait rentable uniquement dans les grands centres urbains. Ailleurs, les opérateurs doivent piocher les produits dans 300 magasins différents, ce qui induit un temps de préparation trop long et beaucoup moins rentable.
 
Selon Kantar, Tesco possède 47,5% de part de marché de la vente de produits frais en ligne au Royaume-Uni et ce nouvel entrepôt devrait encore accroître cette avance. Cela devrait également rendre encore plus délicat l’installation d’Amazon Fresh à Londres, qui cherche toujours son modèle économique, selon l’aveu à peine voilé de son propre patron Jeff Bezos.


Source: LSA, Publié le 03 décembre 2013 par GUILLAUME BREGERAS

Coffee Shop market seeing strong growth with sales topping £6bn

The total UK coffee shop market is now estimated at 16,501 outlets with strong sales growth of 6.4% last year and turnover hitting £6.2bn.

According to a report (Project Café13 UK) by Allegra Strategies, the branded coffee chain segment recorded £2.6bn turnover across 5,531 outlets, delivering impressive sales growth of 9.3% and outlet growth of 5.9%, adding 306 stores 2013. Costa Coffee (1,670 outlets), Starbucks Coffee Company (790) and Caffè Nero (560) remain the UK’s leading brands with 54% branded chain market outlet share.

Physical expansion by leading chains remains the core driver of market growth. In particular, Costa added 118 UK outlets and 18% sales growth in calendar 2013.

The report also shows that the UK is now a nation of great coffee drinkers. One in five coffee shop visitors visit coffee shops every day compared with one in nine in 2009, drinking an estimated 1.7 billion cups of coffee per year in coffee shops.

Coffee venues increasingly play an important social and community hub function as well as being a large contributor to UK employment and economy. The report reveals how successful branded chains constantly refresh their image while retaining brand values in order to engage increasingly progressive consumers.

A greater commitment to coffee credentials by the non-specialist sector, such as pubs, fast food and supermarkets has also generated wider consumer participation while adding to competitive pressures. Furthermore, third wave/artisan coffee has profoundly influenced operator and consumer expectations about coffee quality and store design.

Meanwhile, the significant growth of new, corporate backed chains such as Harris + Hoole (Tesco) signals a new era of competition, whilst premiumisation of the at-home segment is further increasing the availability of specialty coffee.

Allegra forecasts the total UK coffee shop market will exceed 20,500 outlets and turnover of £8.7bn by 2018, with 4.5% annual outlet growth over the five-year period. The branded coffee shop segment is forecast to exceed £4.1 billion across 7,000 outlets by 2018 with outlets predicted to grow at 5.2% compound and revenue at 10.0% compound over the next five years.

It is estimated that the UK has the long-term potential to comfortably host more than 9,500 branded coffee shops. Allegra predicts that the future coffee shop marketplace will be shaped by further increasing consumer participation and more savvy consumers, with the desire for premium quality coffee anywhere and anytime, driving improved coffee offers across a broader set of channels.

Allegra Strategies’ Managing Director, Jeffrey Young said: “The UK coffee shop industry is showing consistent strong growth in both sales and outlets. Britain is now a nation of great coffee drinkers.

“The UK consumer increasingly appreciates a quality cup of coffee and operators must continue to deliver innovation, fantastic quality while genuinely engaging with customers in order to stay ahead of the curve.”

He added: “UK Consumers will become even more knowledgeable on the subtleties of coffee preparation and delivery from bean to cup, in particular origin, roast, as well as the importance of milk foaming and water quality.

“We expect to see growing consumer interest evolving beyond simple commoditisation of coffee as a drink, with artisan cafés and branded chains increasingly educating them about the craft of coffee.”

NamNews - Wednesday 15th January 2014

Aldi becomes fourth most positively perceived brand in the UK

The rapid growth of Aldi has been underlined after it came from nowhere to become the UK’s fourth most positively perceived brand of last year. .

YouGov Brand Index’s annual Buzz rankings last year – a net balance of positive and negative things people have heard about a brand – gave the discounter a score of 16.3, making it the highest ranked supermarket for 2013. Waitrose came eighth with 14.2, whilst Sainsbury’s came ninth with 13.9.

BBC iPlayer topped YouGov’s ranking, followed by John Lewis and Samsung.

Aldi’s growth last year considerably outstripped its larger rivals with latest data from Kantar Worldpanel showing that its sales for 12 week period to 5 January 2014 jumped 29.4% with its share of the grocery market up from 3.1% to 4%.

NamNews - Wednesday 15th January 2014

Sainsburys environmentally friendly store

Sainsbury's has unveiled its most environmentally friendly stores to date. The retailer has described the two stores in Leicester and Weymouth as ‘Triple Zero’ meaning that they produce zero carbon emissions from all operational energy used; zero waste goes to landfill; and the store has zero impact on the water usage of the local catchment area because of its ‘Water Neutral’ status.

Source: Nielsen Essential Retail  07.12.2013

New peanut butter flavoured drink in Sainsburys

Sainsburys is exclusively stocking a new peanu butter flavoured hot drink called "Peanut Hottie", in the UK (RRP £2.99). Peanut Hottie says its distinct flavour, aroma and colour are the results of real American Peanuts blended with a special flavour and “carefully selected ingredients”. The product is caffeine free, suitable for vegetarians and contains no artificial additives or colours.

Source: Nielsen Essential Retail 07.12.2013

Weetabix unveils first breakfast drink

 

Weetabix has become the latest food major to offer a breakfast drink, as it looks to tap into the growing demand for on-the-go products. The new drink, called ‘Weetabix On The Go’, will be available in the UK in January.

The company said the launch was “a pioneering move for the breakfast category”, which it estimates will be worth £300m by 2015. The products will be sold in three flavours - vanilla, chocolate and strawberry – at an RRP of £1.39.

Francesca Davies, Marketing manager at Weetabix, noted: “The breakfast on the move category is expected to grow more so over the next three years and we want Weetabix to be leading the charge. Our customers look to us as Britain's ultimate breakfast expert and we have a responsibility to ensure that they get what they need, but get it in a way that's suitable for today’s many different lifestyles.”

NamNews - Tuesday 7th January 2014

What will be big in 2014?

 

As the New Year begins, predictions for the year ahead’s food trends are quick to emerge. So what will be the big flavours and products of 2014?

 

One potential influence mentioned by many in the industry is that of the Football World Cup to be held in Brazil this year, with Latino flavours expected to influence new product development.

Morrisons M Kitchen predicts that Rabanada – a traditional Brazilian breakfast food – may well make it into our morning routines, for example. It is the Brazilian equivalent of French toast, and is covered in a cinnamon, cocoa and sugar mix.

The retailer also predicts that lemon will be a “star ingredient” in pastry this year, artisan bread baskets will be at the forefront of restaurant dining in 2014, and that posh marshmallows could be the big new confectionery treat, as well as marshmallow being used more and more in cake decorating.

Meanwhile, EHL Ingredients has predicted that exotic international food ingredients, foraged foods and free-from and organic are the areas set for a surge in demand this year.

Two ingredients it believes are set to be hot on the lips of consumers and food manufacturers in 2014 are asafetida and fenugreek.

Tasneem Backhouse, sales director at EHL Ingredients, said: “We are starting to see an increase in demand for asafetida and fenugreek as we go into 2014 and it looks set to continue.
“These ingredients have been around for a long time, but British consumers are always on the look-out for the next flavour trend and these two are definitely ones to watch next year.”

The Brazilian World Cup is also set to bring some new dishes and flavour combinations to the UK marketplace, it added. Empadão (meat and vegetable pie), foods using cassava, and desserts incorporating cinnamon, coconut and berries are all expected to become popular choices this summer, Backhouse added.

Looking at the free-from trend, it expects demand for arrowroot to continue to increase, as well as a number of alternatives to emerge as well. Backhouse said: “For example, cassava flour, which is made from ground and cleaned cassava roots, as opposed to the starch powder that is extracted from the roots to create arrowroot, can be used as an effective alternative to wheat flour, so we would expect to see a boom in demand from food manufacturers for other options.”

Food & Drink Towers also predicts the gluten-free trend to continue, touting India as a potential market, due to its growing middle class.


Source: Georgi Gyton, www.bakeryinfo.co.uk - 02nd January 2014

New products from Quaker Oats

 

 
Today’s fast-paced lifestyle can leave people drained and in moments of weakness, they can fall into the trap of making poor choices to replenish themselves. The Quaker Oats Company, a subsidiary of PepsiCo, Inc., can be a helpful aid in this struggle, introducing a range of innovative products that help provide the good energy families want to do more of what matters.
 
Bringing families a variety of choices that can meet their preferences and lifestyles, three new and delicious oat-based innovations include Quaker Warm & Crunchy Granola, Quaker Instant Oatmeal Cups and Quaker Real Medleys Cereal.

• Taste the crunchy side of oatmeal with new Quaker Warm & Crunchy Granola, a first-of-its-kind hot cereal that delivers both the warm, wholesome goodness of Quaker Oatmeal and the satisfying crunch of multigrain granola. Quaker Warm & Crunchy Granola comes in three delicious varieties including Apple Cinnamon, Honey Almond and Cranberry Almond, all of which are meant to be made with milk and offer at least as much fiber and whole grains as a serving of Original Quaker Instant Oatmeal.

• At 190 calories and 7 grams of protein, Quaker Instant Oatmeal Cups in Apple & Cranberries and Honey & Almonds offer great taste and nutrition to help give families a smart start to the day. The wholesome oatmeal people love and trust in a convenient cup , they also serve as an excellent source of fiber (5 grams) and are low in saturated fat (contain 2-4 grams total fat per serving).

• The new ready-to-eat Quaker Real Medleys Cereal provides a delicious breakfast experience with a medley of real ingredients you can see and taste – multigrains, real fruit, nuts and crunchy granola clusters in two unique flavours: Cherry Pecan Almond and Peach Apple Walnut. Quaker Real Medleys Cereal is an extension of Quaker Real Medleys Oatmeal + and Quaker Real Medleys Bars, providing the ultimate on-the-go breakfast and snack experience made with premium ingredients.

“We’re focused on driving innovations that excite consumers while providing the wholesome goodness of Quaker Oats,” said Justin Lambeth, Chief Marketing Officer for Quaker Oats. “Whether it’s a craving for a satisfying crunch, the need for a wholesome and comforting on-the-go option, or the desire for a flavourful medley of real ingredients, these new innovations aim to meet the many needs of families today.”
Available on shelves nationwide in 2014.


Source: thefoodpeople.co.uk

Food Trends 2014 - Infographics

Food Trends 2014

In 2014 we expect the 5 historically identified macro trends of ‘Health’, ‘Tech’, ‘Society’, ‘Political’, ‘Enviro’ and ‘Fiscal’ continue to evolve.

These manifest themselves into 7 consumer trends for 2014 that include ‘Expressive individuals’, Experience & Indulgence’, ‘Simplicity & Comfort’, ‘Easy & Affordable’ and of course ‘Health & Wellness’.

The 'Big 8' Food Trends for 2014:

• Hybrid - We’re very much in a neo global food era, where chefs operators and retailers have the permissibility to create new by overtly blurring traditional lines of demarcation and fusing known foods and formats to create hybrid food products and experiences
• Guts & Glory – Food that is full on flavour, often simple in composition, satisfying and puts hero food at the centre of the plate at a price that's affordable
• Back to the Future – A continued growth in food concepts, product formats, brands and recipes inspired by food from the past whether that be from the last decade or the last century, more often than not with a good helping of modern interpretation for today's consumer
• Simple & Natural – Food products, food pairings and processes that are simply natural providing flavours, textures and preservations that quite simply taste of nature
• All being well – A growing demand for food products and services with added health and wellbeing appeal for consumers, from diet to lifestyle health, for a consumer increasingly aware of how what they eat makes them feel
• Outside in, Inside out – The influence from the garden, field and hedgerow continues to manifest to provide taste, texture, freshness, colour and holistic health feel good
• Food with a conscience - Growing interest in where food comes from, how it is produced and against what standards from farm to table
• Land & Place – It’s about taking advantage of ones country, region, a localities own unique larder