Shoppers finding love in the supermarket aisle

Forget bagging a bargain, research from shopper marketing app, Shopitize, has found that supermarkets are the hottest new place to pick up a date. Brits are going wild in the aisles, according to the consumer insight data from Shopitize, with one in eight shoppers admitting to exchanging numbers with a fellow trolley-pusher. 6% have dated someone they met in the supermarket, whilst staggeringly, 2% of those questioned said they had married someone they met at the supermarket.

• Supermarkets were deemed a fertile breeding ground with almost a quarter (23%) of those surveyed saying a person’s shopping basket was a good indicator of their personality. 
• Nearly two thirds (63%) admitted they would be more attracted to someone if they shared similar shopping and eating habits, such as a fellow health nut, foodie or frugal shopper.
• A fifth (20%) claimed the broad cross-section of people in a supermarket made it a great venue for meeting people, while one in eight (13%) said it was easy to break the ice in a supermarket.
• Nearly one in ten (9%) reported that supermarkets make the perfect pick-up joint as they were more relaxed than bars and clubs, while two per cent admitted that they didn’t get out much so it was a good place to meet people.
• According to insight revealed by the Shopitize app, 6:38pm is the best time to bag a beau with most singles hitting the shopping aisles in the early evening.
• Women looking to hone in on a hunk in the supermarket should shop in Sainsbury’s on a Saturday with Shopitize data showing this is the most popular day and supermarket for guys hitting the aisles.
• Men looking for a filly in the freezer aisle should venture out on a Tuesday, where there is a greater percentage of women compared with men. The most female-friendly supermarket was Morrisons; 60% of all the shoppers were women so men searching for love should check-in.

Psychologist Dr David Holme commented: “Lust-fuelled moments in darkened clubs and bars are the worst times to be selecting a partner for life. In contrast, in the clear light of the supermarket aisle, the contents of our trolley will say more about our personalities and habits than interrogation by a dating website. Anxious approaches and trite chat-up lines are not needed when you can offer to help pass goods or give advice in an unpretentious easy atmosphere, free from deafening DJs or hundreds of prying eyes. In the relaxed supermarket isles, we are more likely to engage naturally with prospective partners than be subject to the artificial barrage of people ‘on the look out’.”

NamNews - Thursday 15th May 2014