Kingsmill launches new bagel thins

Kingsmill has launched a category first product, called ‘Bagel Thins’, which features a bagels that are significantly thinner than regular varieties. The Bagel Thins, which contain just 122 calories, are available in a 6-pack format (RRP £1.39), and are currently listed at Tesco. Janene Warsap, Head of Innovation at Allied Bakeries, notes: “Across the food and drink industry we are seeing a rising demand from consumers for smaller, lighter, healthier versions of their favourite foods. With this insight front of mind, we have developed our unique Kingsmill Bagel Thins, which are thinner with a less doughy texture, making them lighter to eat, but still high in taste”. Martin Garlick, Category Director at Allied Bakeries, added: “Interestingly, the US bagel thins market is already well established and currently worth nearly 10% of the total US bagel market in volume terms. We believe there is a similar opportunity in the UK which will help retailers drive growth in the bakery category by encouraging incremental sales and attracting new customers to the category.” NamNews - Tuesday 20th May 2014