Brits
fall into four categories when it comes to mealtimes, according to food brand
Birds Eye, who has conducted a study to reveal the way people eat and interact
at meal times.
The Big Mealtime Audit, which has been unveiled to mark Birds Eye’s new ‘Food of Life’ campaign, looks at how consumption habits have changed over the last 20 years. The study found that there are four different types of eater in Britain today – ranging from the Rep-eat-ers who has a meal repertoire of three meals to the Social-eats, the foodie who enjoys social get-togethers and typically has friends and family over for dinner at least twice a week. The Free Rangers was also identified as a common type of eater in the UK with one in five (20%) of people eating up to eleven times a day.
According to the findings, over a quarter of Brits (26%) now eat their breakfast on their commute while one in ten (10%) eat their dinner in the office or in the car. 85% said they regularly snack to get them through the day.
At home, Brits spend on average just 25 minutes around the dinner table. The most common dinner table topic is family (32%) while almost one in seven (15%) use their meal to talk football. Nearly half of Brits (49%) believe mealtimes are the best time in the day for conversation.
Professor Peter Jackson, the Professor of Human Geography at the University of Sheffield, who contributed to the study said: “British people have moved on from the traditional three meals a day to a much less consistent pattern of infrequent meals. While there is a ‘moral panic’ around the decline of families eating together, in reality this is exaggerated as many British people still share meals with family members on a regular basis.”
Margaret Jobling, Birds Eye Marketing Director commented: “Mealtimes are still clearly the glue that holds families and friends together, even though the nation’s eating and consumption habits have changed and we might not be sitting down for the traditional three square meals a day.”
THE FOUR TYPES OF EATER
Rep-eat-ers’ are those that know what they like to eat and regularly consume the same meal up to three days in a row (20%). Conscious about food wastage, over three quarters (77%) feel bad when throwing away out-of-date food and as a result 27% will only have a handful of meals that they roll out each week.
‘Social-eats’ are big on food and social get-togethers. Knowing how important time around the dinner table is (66%), ‘Occasion Eaters’ have friends and family over as much as twice a week (13%) and shop weekly to plan for these get-together meals (66%). Conversation topics tend to focus on family, work and school, with only (15%) using meals to discuss their relationship.
‘All Day Grazers’ appreciate food but are unable to fit in three square meals a day and more often eating little and often – as much as eleven times a day. Over a third (34%) have brinner – breakfast for dinner – and 42% snack late at night.
‘Free Rangers’ are made up of time-poor Brits who regularly eat on the go and out of the home due to work pressures. Over a quarter eat their breakfast on the commute (26%), and one in ten (11%) eat dinner in the office.
NamNews - Wednesday 23rd April 2014
The Big Mealtime Audit, which has been unveiled to mark Birds Eye’s new ‘Food of Life’ campaign, looks at how consumption habits have changed over the last 20 years. The study found that there are four different types of eater in Britain today – ranging from the Rep-eat-ers who has a meal repertoire of three meals to the Social-eats, the foodie who enjoys social get-togethers and typically has friends and family over for dinner at least twice a week. The Free Rangers was also identified as a common type of eater in the UK with one in five (20%) of people eating up to eleven times a day.
According to the findings, over a quarter of Brits (26%) now eat their breakfast on their commute while one in ten (10%) eat their dinner in the office or in the car. 85% said they regularly snack to get them through the day.
At home, Brits spend on average just 25 minutes around the dinner table. The most common dinner table topic is family (32%) while almost one in seven (15%) use their meal to talk football. Nearly half of Brits (49%) believe mealtimes are the best time in the day for conversation.
Professor Peter Jackson, the Professor of Human Geography at the University of Sheffield, who contributed to the study said: “British people have moved on from the traditional three meals a day to a much less consistent pattern of infrequent meals. While there is a ‘moral panic’ around the decline of families eating together, in reality this is exaggerated as many British people still share meals with family members on a regular basis.”
Margaret Jobling, Birds Eye Marketing Director commented: “Mealtimes are still clearly the glue that holds families and friends together, even though the nation’s eating and consumption habits have changed and we might not be sitting down for the traditional three square meals a day.”
THE FOUR TYPES OF EATER
Rep-eat-ers’ are those that know what they like to eat and regularly consume the same meal up to three days in a row (20%). Conscious about food wastage, over three quarters (77%) feel bad when throwing away out-of-date food and as a result 27% will only have a handful of meals that they roll out each week.
‘Social-eats’ are big on food and social get-togethers. Knowing how important time around the dinner table is (66%), ‘Occasion Eaters’ have friends and family over as much as twice a week (13%) and shop weekly to plan for these get-together meals (66%). Conversation topics tend to focus on family, work and school, with only (15%) using meals to discuss their relationship.
‘All Day Grazers’ appreciate food but are unable to fit in three square meals a day and more often eating little and often – as much as eleven times a day. Over a third (34%) have brinner – breakfast for dinner – and 42% snack late at night.
‘Free Rangers’ are made up of time-poor Brits who regularly eat on the go and out of the home due to work pressures. Over a quarter eat their breakfast on the commute (26%), and one in ten (11%) eat dinner in the office.
NamNews - Wednesday 23rd April 2014
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