Tesco
is reportedly developing a high street takeaway food format that would compete
with the likes of Pret à Manger, Eat and Greggs. .
According to the Guardian the supermarket is putting the finishing touches to a new format called ‘Tesco Express food to go’ that would be focused on the London market. The newspaper said Tesco could open as many as 80 of the outlets in the capital as it looked to tap into the lucrative lunchtime sandwich and snack market.
As part of its turnaround plan, Tesco has been revamping its supermarkets and introducing ‘food to go’ areas. The retailer has also been experimenting with the food and drink brands that it either owns or has invested in. Harris+Hoole is opening coffee shops in Tesco's larger stores, while Giraffe, the restaurant chain it bought in 2013, has started to open kiosks in high-footfall areas such as railway stations. A New York-style diner called Fred's Food Construction recently opened at the Tesco Extra in Osterley, west London.
Analysts said the mooted takeaway stores would be smaller than 3,000 sq. ft. – less than a third the size of a typical Tesco Metro – and located close to existing Metro or Express stores, which could supply the smaller branches. Sainsbury's dropped a similar concept called Fresh Kitchen in 2012 after it struggled to find the right formula for a high footfall store in central London.
According to the Guardian the supermarket is putting the finishing touches to a new format called ‘Tesco Express food to go’ that would be focused on the London market. The newspaper said Tesco could open as many as 80 of the outlets in the capital as it looked to tap into the lucrative lunchtime sandwich and snack market.
As part of its turnaround plan, Tesco has been revamping its supermarkets and introducing ‘food to go’ areas. The retailer has also been experimenting with the food and drink brands that it either owns or has invested in. Harris+Hoole is opening coffee shops in Tesco's larger stores, while Giraffe, the restaurant chain it bought in 2013, has started to open kiosks in high-footfall areas such as railway stations. A New York-style diner called Fred's Food Construction recently opened at the Tesco Extra in Osterley, west London.
Analysts said the mooted takeaway stores would be smaller than 3,000 sq. ft. – less than a third the size of a typical Tesco Metro – and located close to existing Metro or Express stores, which could supply the smaller branches. Sainsbury's dropped a similar concept called Fresh Kitchen in 2012 after it struggled to find the right formula for a high footfall store in central London.
NamNews - Friday 11th April 2014
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