Tetley instant-win promotion

Tetley is set to kick off a new £1.7m promotion, which will be available to all retail channels and out-of-home sales for the first time. The three-month promotion will go live in August, and offer consumers a £1,000 instant-win prize in return for finding a “Find Sydney” token in-pack. The promo will be featured on 10 million “Find Sydney” packs, and 50 tokens will be in circulation. The packs feature a second opportunity to win using the unique code printed on-pack, which when entered online gives shoppers the chance to win a range of prizes ranging from £1 money-off tokens to a £1,000 cash prize. The promotion will be carried on Tetley Original 240s, 160s, 80s, and price marked-pack 80s, as well as Tetley decaf 160s and 80s and Extra Strong 160s and 80s. In convenience, more than 500,000 packs of price-marked Tetley original 80s will be available to wholesale and cash and carry. In out-of-home sales, purchasers of a branded Tetley drink will be given a “Find Sydney” scratch card for their chance to win. A total of 750,000 scratch cards will be distributed in promotional cases of Tetley “On The Go”. Each promotional case holds 300 Tetley branded double-walled cups and sip lids, 300 non drip drawstring tea bags and 300 scratch cards, plus promotional point of sale material. Support for the promotion includes TV and radio ads, as well as poster advertising at key retail sites. In-store POS and secondary siting units will be positioned in key retail locations to carry the promotional packs. NamNews - Tuesday 30th July 2013