Leerdammer in new sandwich box giveaway

Cheese brand Leerdammer has launched a new on-pack promotion that offers shoppers the chance to claim an exclusive sandwich box. The promotion aims to emphasise the brand’s credentials as a filling for sandwiches. Running across packs of Leerdammer Original and Light Slices, the promo will go live from the first week of July and will run through until the end of August. Consumers will be invited to enter two codes from the on-pack label onto www.leerdammer.co.uk, to then be sent their own Leerdammer lunchbox. Bel UK noted: “With the majority of Leerdammer slice usage currently in sandwiches, we believe this on-pack offer is a great way to give a little something back to our loyal lunchtime shoppers, as well as encouraging new customers to trial the brand.” NamNews - Thursday 27th June 2013