Does the behaviour of SAHMs differ from other shoppers? According to Him!, the SAHM makes up 13% of c-store shoppers...that's more than
students and young free singles! 42% of them say 'staff
friendliness' is the main driver to a c-store. And importantly, Him! found out that 50% SAHMs would buy more
items if c-stores displayed related products together (vs. 37% of the
average c-shopper).
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