Some Facts about the Top up shopper

Do you think the top up shopper is important? You should! 88% of UK adults top up shop at least once a week

What do the UK convenience market and the Top up mission have in common? The UK top up mission is worth nearly £38 billion which is comparable to the size of the total UK convenience market.  What else do they have in common? Traditionally the c store channel and the top up mission went hand in hand, but shoppers choice of store for top up shopping has widened... and the fight to win this important shopper is creating a battleground. So what's driving this important mission? The preference to buy fresh regularly is a key driver, and c stores are currently lagging behind other channels as credible destinations for fresh. Let the battle commence! Source: Him!