Allied
Bakeries has launched a range of snack products under its Kingsmill brand,
called ‘Mini Toasts’. Currently being stocked at Tesco, the snacks are aimed at
women aged 25-40 and families with children.
The products are made from oven-baked toast, and are currently available in two variants - Mature Cheddar & Red Onion, and Sea Salt & Balsamic Vinegar – in multi-pack bags (5x22g/RSP £1.59).
Allied Bakeries is promoting the range as afternoon snacks or lunchbox additions, highlighting that they contain less than 100 calories per bag.
They will be rolled out to other trade outlets in spring 2014.
The products are made from oven-baked toast, and are currently available in two variants - Mature Cheddar & Red Onion, and Sea Salt & Balsamic Vinegar – in multi-pack bags (5x22g/RSP £1.59).
Allied Bakeries is promoting the range as afternoon snacks or lunchbox additions, highlighting that they contain less than 100 calories per bag.
They will be rolled out to other trade outlets in spring 2014.
NamNews - Wednesday 12th February 2014
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