Convenience Facts

The top up "mission" is the most important reason for visiting a convenience store

88% of UK adults top up shop at least once a week. The UK top up mission is worth nearly £38 billion which is comparable to the size of the total UK convenience market.

 

We know convenience shoppers want to save money and time, we know that technology is important and we know local products and trust matter

 

 

 

 

Regular smart phone users spend an average of 22 hours a week on the internet, this presents a huge opportunity to connect through social and digital media. 

 

 

Mum's are one of the most important shoppers to discounters

 

 

 

 

 

Source: Him! 14/06/2013